Case study: Yves Saint Laurent Vue cinema dress

A bespoke popcorn gown for the launch of the YSL biopic.

Client:

Vue entertainment

Brief:

To celebrate the launch of the ‘Yves Saint Laurent’ biopic at Vue Cinema London.
To design and create a glamourous gown inspired by YSL fashioned entirely in items you would find in the cinema.

Skills and Materials

A red velvet undergarment gown and corset where created and then covered in over 1,722 of the cinema’s pick n’ mix sweets including flumps and liquorish cables, 2,202 individual pieces of popcorn, 100 cinema tickets, and 50 pairs of RealD 3D glasses.

This fabulous dress took over 80 hours to create and was photographed on the millenium bridge and was featured in the press.

“We wanted to create a spectacular gown that had a real ‘wow’ factor for dedicated followers of fashion and cinema. The colour of the dress under-garment is a luxurious red – a popular colour choice of Yves Saint Laurent, while the rest of the dress is made entirely from items you would find only in the cinema, such as pick ‘n’ mix sweets, RealD 3D glasses and popcorn.”
This incredible gown was put on display for 1 week at Vue Westfield in Shepherd’s Bush. Eventually the client kept the dress at their head office.

More about this case study here.